In a bold move to democratize artificial intelligence in India, Bharti Airtel has announced a groundbreaking partnership with Perplexity AI, offering a free 12-month subscription to Perplexity Pro for all Airtel users. This includes customers across Airtel mobile, Wi-Fi, and DTH services, making it a first-of-its-kind AI-powered digital experience available to over 360 million users.
What Is Perplexity and Why It Matters?
Perplexity AI is an advanced search and answer engine that delivers real-time information in a conversational format. Unlike traditional search engines, it focuses on contextual, trustworthy, and up-to-date answers using the latest in generative AI. It’s gaining global popularity for users seeking precise, well-sourced information without digging through cluttered results.
What Does Perplexity Pro Offer?
The Perplexity Pro version takes things to the next level by unlocking powerful tools and features tailored for professionals, researchers, and heavy users. Here’s what Airtel customers will get with their free Perplexity Pro Airtel subscription:
- More daily Pro searches
- Access to advanced AI models like GPT-4.1, Claude, and more
- Model selection based on use-case
- Deep research capabilities
- Image generation
- File uploads and analysis
- Access to Perplexity Labs – an innovation suite for building ideas
Globally, Perplexity Pro is priced at approximately ₹17,000/year, but with this Airtel Perplexity offer, it’s now completely free for a full year.
Airtel has partnered with @perplexity_ai to offer a 12-month Perplexity Pro subscription, free of cost, to all Airtel users.
— Bharti Airtel (@airtelnews) July 17, 2025
This brings a powerful, real-time knowledge tool into the hands of millions across India, enabling them to navigate the digital world and emerging GenAI… pic.twitter.com/TuxeetxUJU
How to Claim Free Perplexity Pro with Airtel
To unlock the free Perplexity Pro Airtel subscription, users need to:
- Open the Airtel Thanks app on their mobile device.
- Navigate to the “Perplexity” banner or offers section.
- Click and activate the Airtel Perplexity Pro benefit.
The offer is available for all Airtel customers, including prepaid, postpaid, broadband (Xstream), and DTH users.
Official Statements
Gopal Vittal, Vice Chairman & MD of Bharti Airtel, called the collaboration a “first-of-its-kind Gen-AI partnership in India”. He emphasized that this move brings “real-time knowledge tools into the hands of millions at no extra cost”, aiming to empower users in the digital age.
Aravind Srinivas, CEO and Co-founder of Perplexity, said:
“This partnership makes professional-grade AI accessible to a broad audience—whether you’re a student, a working professional, or managing a household.”
Why This Matters for India’s Digital Future
This initiative arrives at a time when AI adoption in India is accelerating across education, business, and governance. The Airtel Perplexity Pro partnership sets a new standard for telecoms, placing AI tools at users’ fingertips and helping them make smarter decisions, faster.
Final Thoughts
With today’s announcement, Airtel Perplexity Pro has quickly become one of the most significant AI-related offers in India’s tech landscape. It’s not just a freebie—it’s a strategic step towards mainstream AI literacy.
Whether you’re searching for complex answers, generating creative content, or doing in-depth research, Perplexity Pro via Airtel now makes it easier than ever, and it’s just a click away inside the Airtel Thanks app.